Balderston Chevrolet was a Chevy fixture when they opened in 1927. After 12 years, they gave up the ship and passed the dealership on to Charles Gilbert and Harding Mott. The new dealership kept many, indeed most of the Balderston employees, and were a very prominent Chevrolet dealership right up into the early 1960's. This was a black and white full page ad. I added the color for the benefit so future automobile historians can save this photo to their automobile collection.