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Friday, July 24, 2015

1933: THE NATIONAL RECOVERY ACT

1933: The year I was born. America was in the throes of what would become "The Great Depression." The economy was in the tank, unemployment and poverty was all around us. President Roosevelt signed the National Recovery Act which basically brought industry to a program of fair competition and price controls where possible. The photo above was on a huge R.C. Maxwell bill board that was once located on the north side of Perry Street at the intersection of North Warren Street. I have superimposed the very familiar "NRA" with the equally familiar "We Do Our Part" slogan emblazoned on the bottom of the ad. The ad was created in 1933, the year the NRA law was passed. You will see MANY very familiar Trenton commercial entities listed as committing to the NRA policies.

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