How we loved to read those rural highway signs back in the 1940's when "BURMA SHAVE" was a very popular product. With the proliferation of tasteless, sometimes vulgar but mostly immature 18 to 49 year olds manning the desks of the advertising agencies, it is a refreshing look back at how a product can endear we consumers. Burma Shave was one such product. Here's an article I wrote years ago for the late, great MERCER MESSENGER, Wayne Davis, Editor
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