They played music on WTOA; contemporary music with lovely harmonious melodies and understandable lyrics. WTOA didn't place ALL of their emphasis on the 18 to 49 demographic group as is the norm in the current operation of FM radio stations today. Our musical tastes in America didn't change. What changed was the marketing. Stations wanted to target a specific listening audience. "Demographics" was the answer, and the younger generation was the answer. "Easy listening" was replaced with "Be-Bop," "Rock and Roll," and music with a rowdy "beat," Goodbye to Perry Como, Bing Crosby, Don Cornell, Andy Williams, Patti Page, Anne Murray, Dinah Shore, Rosemary Clooney and other singers of melodic music with understandable lyrics and musical beauty. Lawrence Welk's "ah one ah two a three" type music was replaced with very popular in your face vocalists with strobe lights, physical gyrations, and other talents which captured the imagination of a generation who has a much different perception of what constitutes music. As a card-carrying member of "wrinkle city," who are not fortunate enough to be in the "18 to 49" demographic, we are grateful that we have CD's and MP3 players; to each his own.